SEO is an abbreviation for search engine optimization, which serves as a vital part of online marketing.
All search engine optimization measures support the optimization of websites for search engines to increase visibility of the website in search engines such as Google, Yahoo and Bing. This helps to generate more traffic.
Hence, the objective of search engine optimization (SEO) is to purposefully guide searching Internet users to a website through a selected keyword entered into the respective search engine.
Nowadays, search engine optimization (SEO) is essential for countless companies and operators of websites who want to gain their revenue mainly through the Internet. The increase of revenue depends on excellent and visible search result rankings. Research and surveys have revealed the fact that only the first 10 search results are relevant for the searcher and are being actively seized.
Thus, it is essential for companies or operators of websites to be among these top ten because their profit depends mainly on customer and visitor acquisition.
An excellent and visible ranking enables the operator to attract a significantly higher number of Internet users and visitors.
In addition, analyses have shown that more than 80 % of Internet users rely on search engines to find information, products and websites in the Internet. This again proves that search engine optimization (SEO) is crucial for a more successful Internet presence, higher revenue and increasing conversion rates.
A professional search engine optimization consists of several approaches ranging from analysis, organisation and planning on a step by step basis up to implementation and continuous control. Even though it is not recommended to implement a search engine optimization (SEO) subsequently on an existing website this is still possible. It only requires much more effort.
Thus, an on-page optimization should be integrated in the creation of a website from the beginning onwards.
(If you are interessted to read this Content in German, then please go to: SEO Basics rund um die Suchmaschinenoptimierung)
However, search engine optimization (SEO) is not the only secret for maximum success in e-business.
A website focussing only on search engine robots would not appeal to Internet users and lead to confusion. Therefore, elements like web design, templates and theme, usability and, most important, content play a vital role as success factors.
The main objective for a conversion rate is to make sure that Internet users find their way and are comfortable with the website.
Another important feature for users and search engines is the loading time.
If a website takes too long to load due to sophisticated elements there is a danger that users lose interest and start looking for another website.