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SEO Basic – 2 Types of Optimization

What do I have to keep in mind when creating a website in order to appear at the top of search engines‘ search results?

SEO is the abbreviation for Search Engine Optimization – Search Engine Optimization.

There are two types of optimization:

  1. On Page (improvement of your own page)
  2. Off Page (get recommendations through links)

The On Page Optimization is about the readability of the website code.

The more difficult the code is to read for the search engines, the more this „pushes“ the search engine result down.

A website that is easy for search engines to read therefore has better chances of getting a good ranking.

Off page optimization consists of linking to other (external) websites.

The more other websites recommend your own by means of a link, the more likely your own website is regarded as „important“ and is therefore better rated by search engines. Thus the search engine result is raised.

  • A well readable website needs less external recommendations to get a good positioning with search engines!
  • A badly readable website needs more external recommendations to get a good ranking with search engines!

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